Episode 6 - Getting Social WIth Erika - My Social Media Expert

LISTEN NOW: ITUNES

Figuring out social media can be daunting, and it's easy to feel like you're already behind if you haven't started.  

It can feel like you need to be on every platform, but that's not the case. You just need to find the ones that are a good fit for your business. 

In this episode of the podcast, we cover how to figure out which platforms are a good fit for your business and how to start using them effectively. 

Welcome to episode 6 of The Chair-apist podcast! In this episode, I interview my personal social media expert, Erika Christensen. We are talking about all things social media and the importance of having a solid foundation to connect with your ideal audience. Erika is full of useful tips and tricks that any business owner or entrepreneur can use to improve their social media presence. If you are looking to take your business to the next level, this episode is a must-listen! Thank you for tuning in! 

Erika Christensen is the founder of Creatively Social, a social media management and copywriting company that provides personalized services for small businesses and entrepreneurs. Her mission is to help small businesses grow and succeed online. 

Social Media is Non-Negotiable 

Social media is a non-negotiable for any business today. It's where customers and clients go to connect with brands and find out what’s going on in the world of your product or service that you offer them - it also offers an opportunity to interact directly if needed! And it’s free: why not take advantage? 

Social media is a great tool to personalize and humanize your brand for your audience. 

You Must Build a Foundation 

You need to have a few foundation pieces in place and be really clear with whatever your personal or your brand values are because that's what you're passionate about, and that passion is going to come through when you're connecting with your audience; it's going to come through in your writing, and it'll come through in the visual aspect of the content you're sharing. You really want to focus on understanding your why or your purpose in showing up online. 

Content Buckets 

You should have three to five content buckets or pillars. Educational content, community, and connection, as well as some promotional but also keep in mind that your promotional content should really only make up 20 to 30%. You don’t want to hit people over the head with “buy me, buy me.” 

It’s all about connecting with people and providing value. 

Contact Erica: creativelysocialco@gmail.com 

Follow Erika on Instagram: @creativelysocialco